Purple Shirt
Proudly part of the Elemental Concept Group, Purple Shirt is a New Zealand–based UX, CX and tech consultancy, helping organisations create exceptional digital and service experiences that deliver measurable impact. We combine deep research, human-centred design, and strategic thinking to solve complex problems and unlock new opportunities.
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We understand that organisations hire a consultancy to access the expertise needed to address their business-critical issues. Importantly, organisations are not hiring pure capacity (they can do this easily through contractors and agencies) and are not hiring an absent consulting partner who allocates the actual work to juniors to deliver.
That is why when you engage Purple Shirt, you have access to the extensive expertise of our Leadership Team who are actively involved from start to finish, leading the sales process, working directly on projects, and conducting project debriefs. The active participation of our Leadership Team from start to finish is what sets us apart from our competitors.
Our Leadership Team is made up of specialists who have applied their expertise across a variety of domains including finance, telecommunications, transport, tourism, agriculture and education.